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To help our clients extend their reach, we're extending our own! As of August 13, we will be located at 12 West 27th Street, 13th Floor, New York, NY 10011. "EuroAmerican is a true partner
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Development Director
Human Rights Watch

Handicap International

ActionGram

Results

  • Mailing hit the high response rate we projected for such an emergency.
  • Expanded donors' view of Handicap International to include superior emergency response capabilities.

Founded in Thailand in 1982 by two French doctors, Handicap International's teams of volunteers and professionals work to enable disabled people and the most vulnerable members of society regain their dignity and a place in their communities. Handicap International received the 1997 Nobel Peace Prize as a member of the International Campaign to Ban Landmines.

Challenge
Following the Haiti earthquake of January 12, 2010, we needed to let Handicap International's (HI) donors know that HI was immediately on the scene providing assistance. Traditionally, HI's donor message focused on helping landmine and cluster bomb victims. This message needed to highlight Handicap International's role as an emergency response organization.

Solution/Campaign
ActionGram. We used an ActionGram format to convey urgency. Its broken red band serves as a "red flag" to donors that this is a severe emergency requiring their immediate assistance. Our ActionGram template ensures quick turnaround and the mailing uses first-class postage.