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For client Handicap International US, EuroAmerican created this email campaign to
bring awareness to the devastating famine currently occurring in East Africa.
In the Dadaab camps of Kenya, Handicap International is there to assist people
with disabilities to access the care they so desperately need.
Email campaigns provide opportunities that other mediums cannnot, for example in
the case of emergencies, Email campaigns can be produced quickly and they can reach
both house and prospect donors quickly, effectively and cheaply. They also give charities
the option of inexpensively keeping the donors up to date on developments during a crisis.
Although these campaigns do come with their own set of cons, when used strategically,
they can foster excellent donor relationships and help achieve higher ROI.
EuroAmerican also leveraged the power of social media in the email campaign. It was set up
so that recipients were able to click on social media icons and share the email with their
Facebook friends, Twitter followers and Linkedin connections. The set up also allowed
Handicap International to send the email not only to their list of donors, but also to
their Facebook friends and Twitter followers.
The Institut Curie, one of the largest oncology research centers in Europe with
two state-of-the-art hospitals, has been on the cutting edge of research and innovative
treatments since their founding in 1909 by Marie Curie, Nobel Prize winner 1911.
Euroamerican was approached by Institut Curie to develop their brand and strengthen
their pool of supporters in the United States. Raising awareness of their
work will translate into added revenue so that Institut Curie can continue
to focus on cancer care, research and training.
To promote the Gala, EuroAmerican is creating a micro-website, independent of the main
Institut Curie Website, that tells Marie Curie's story, profiles the Institut's mission,
and provides details about the Gala for attendees and the press.
In 1921, ten years after winning the Nobel Prize in Chemistry, Marie Curie traveled to
the United States to accept one gram of radium, supplied through the generous fundraising of
American women. This precious gift allowed her to continue research and develop a way to use
radioactivity in the treatment of cancer.
In commemoration of the 1921 campaign, EuroAmerican is creating a Facebook page to promote a
new american women's campaign, accept donations and enable the Institut
to achieve their fundraising goals by leveraging the power of social media.
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Challenge
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te sed, vide putant definitionem ex usu, esse oportere ad pri. Mutat accusam est
ut, est ea nullam possit omittam.
Solution/Campaign
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autem corpora quaestio ad mel. Nihil periculis reprehendunt ius ne. Etiam doctus te sed,
vide putant definitionem ex usu, esse oportere ad pri. Mutat accusam est ut, est
ea nullam possit omittam.
EuroAmerican launched a new application for International Planned Parenthood (IPPF).
Like many non-profit organizations, IPPF was looking to more effectively leverage
their online presence and communications. EuroAmerican evaluated the range of online
messaging tactics and developed an integrated strategy that enabled the advanced
usage of Facebook as a tool for stimulating greater action and participation.
The Facebook "Actionmaker" is a pioneering achievement of affordability and communications.
The tool resides directly on an organization's Facebook page and is embedded with copy and
fields that patrons/donors/fans can directly input information into. The tactic of bringing
the cause directly to where the people are is incredibly effective for converting inactive
supporters into active participants and capturing additional biographical information useful
for future offline communications. Additionally, the actionmaker is customizable for different
campaigns creating a significantly longer lifespan to the marketing investment. When IPPF
reaches their goal, they will be able to simply change the message and have a relevant subject
that will constantly engage supporters and enrich the data IPPF has on its current donors.
A complement to the "actionmaker" is the Facebook "publisher". The "publisher" enables IPPF
with the option of posting to supports "walls" relevant copy as well as fields that can be
completed by friends of the supporter. The publishing tool works as one of the most innovative
of ways of leveraging organizational supporters as peer ambassadors. The implications of the
publisher are immediate and impressive. The two tools (Actionmaker and Publisher) working
together organizes the necessary components to creating a viral campaign that will produce
significant results at a very low cost.
The net effect of EuroAmerican's campaign for IPPF has immeasurable long term results
but in the short term, we were able to increase the response rate by 60%, gain significant
visibility for IPPF, increase online giving and build a tool that will serve IPPF's mission
for lifespan of Facebook.
Human Rights Watch (HRW) is a nongovernmental organization that promotes human rights and justice around the world. Each year, HRW publishes more than 100 reports on human rights conditions in 90 countries, pressing government bodies, the UN, etc. for changes in policy and practice. HRW received the 1997 Nobel Peace Prize as a member of the International Campaign to Ban Landmines.
Challenge
Human Rights Watch gathers donors' signatures and sends them to president Obama
to continue the efforts to the International Ban of Landmines.
The Petition campaign aims to reach current donors and help them spread the word,
so a significant number of signatures can be sent to the White House.
Solution/Campaign
New format. EuroAmerican created a Personalized URL (aka PURL) which is a url
personalized with the donor's first and last name next to the domain name:
www.firstname.lastname.HRWBanLandmines.org
The PURL includes a dynamic presentation through a Photographs slide show about the
ongoing disasters of landmines and the numbers of signers updated in real time once
the page is open.
Reach out to additional signers. Easy sharing tools like Facebook or links to
forward the campaign to family and friends were added on the URL page.
Church World Service (CWS) works with partners to eradicate hunger and poverty, respond to emergencies, advocate on hunger-related issues, and promote worldwide peace and justice.
Challenge
CWS needed to engage their growing online constituency and their traditional direct donor
base with an integrated messaging so that when an interested donor visited CWS's web page,
they were presented with uniform messaging.
Solution/Campaign
EuroAmerican worked with CWS communications team to create a GURL a General Campaign URL.
The coordinated communication increased the number of online donors by removing any distractions
from the driving message and continuing the conversation online. Gurls also have the added
value of allowing the organization to easily and almost instantaneously collect more data
about their donors, data that simply isn't available when a donor simply sends in check.
