Faircom New York brings careful planning and thorough analysis to every customized direct mail campaign we develop with our clients. In today's challenging environment, these strengths are even more important as we help direct mail fundraisers identify new and existing fundraising opportunities.

Why is this a good time for direct mail fundraisers?

Many non-profit organizations believe that direct mail isn't for them. But because fully 82% of charitable giving comes from individuals (Source: Giving USA Foundation 2008), non-profits cannot ignore this source of revenue. Today, numerous organizations are limiting their direct mail programs – especially acquisition – so we're seeing reduced competition in the mailbox. Drawn by the low cost of email solicitations, many others have invested online and quickly oversaturated a market that already has trouble sustaining itself.

Direct mail remains a constant open vehicle for staying in touch with current, lapsed, and prospective donors. It allows you to target your donor audience by age, income, and frequency of giving. In short, direct mail is the best way to build a pool of individual donors who will provide a steady stream of unrestricted support, and from whom you can solicit the complete range of individual gifts, including monthly gifts, planned gifts, bequests, events, etc.

No other mode of giving can make this claim.